Nicholas Smerling
Senior Account Manager, Xbox Media Solutions
- Role
- Senior Account Manager, Xbox Media Solutions at Microsoft
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Nicholas Smerling
A marketing focused leader with 8+ years of experience driving global media and partnerships primarily across Entertainment, Gaming, and Technology. My background spans end-to-end GTM execution, including activations across major industry leaders working on product launches, promotions, storefront activations, and custom creative integrations across Linear TV, Digital, Audio and Gaming platforms as well as OOH and Social extensions. These activations have focused on extending awareness and reach while generating impact and conversions through the utilization of measurement studies and results-based insights with performative success.Currently, I am the Account Management leader on the West Coast at Activision Blizzard Media, serving as the primary point of contact for King and Xbox Gaming relationships with leading industry-leading partners like NBC, Netflix, Apple, Honda, KIA, FOX, and Disney. I collaborate cross-functionally with sponsorships, product, legal, creative, operations, sales, and finance teams to deliver high-visibility launches and promotional programs across console and mobile gaming environments. In this role, the Account Manager is the connective tissue between partners and internal teams—overseeing asset delivery, custom creative production, and pre-sale marketing materials, and platform execution while ensuring campaigns are operationally sound and commercially effective ensuring we achieve with success whilst continually building and nurturing partnerships.I bring a data-driven mindset to everything I do, pairing performance insights and measurement with creative storytelling to drive awareness, engagement, and revenue growth. I thrive in fast-paced, collaborative environments that require me to wear many hats while maintaining a curious mind always searching for improvements and building on successes. I\'m passionate about building partnerships and helping to weave brands into the larger marketing ecosystem to deliver meaningful results.
Experience
Senior Account Manager, Xbox Media Solutions
Jan 2026 — Present · Los Angeles, CA, US
Education
Bond University
Bachelor of Business Administration (BBA) & Bachelor of Social Sciences, International Business
2011 — 2014
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