Nicholas Potter
Account Director @Archetype
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WORK HISTORY
Account Director @Archetype
EDUCATION
UCL
Master of Arts - MA, English Language and Literature
Royal Grammar School Guildford
A level, AS Level, EPQ, GCSE, FSMQ
ABOUT NICHOLAS POTTER
With 6+ years of agency experience spanning multiple sectors, I craft and deliver high-impact PR strategies that cut through noise and drive measurable brand visibility.A First-Class UCL English graduate, I bring a strong foundation in storytelling, ideation, and content creation, skills I’ve refined through building creative campaigns from the ground up and securing standout coverage across top-tier media.I’ve partnered with blue-chip SaaS leaders and disruptive AI challengers - clients across EMEA in consumer, HR, finance, cybersecurity, telecoms, automotive, and AI. My broad sector experience, combined with deep understanding of the media landscape, enables me to anticipate trends, shape stories strategically, and position brands at the forefront of conversation.From messaging and media strategy to press office management and performance reporting, I connect marketing vision to PR impact, ensuring every story delivers business value and brand momentum.
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