Nicholas Parry
Senior Executive Product Management Marketing Technology @SIXT
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WORK HISTORY
Senior Executive Product Management Marketing Technology @SIXT
Munich, DE
Acting as internal technical and strategic expert for Marketing, Product and Analytics teams, as well as key liaison between Tech and Analytics departments. Ownership and oversight of global tracking infrastructure, ensuring robust integrations, troubleshooting, and consistent data integrity across all channels.Key Achievements:• Led and successfully executed the global migration from Google Analytics (Universal Analytics) to GA4, ensuring full compliance, minimal data disruption, and accurate tracking continuity.• Strategically managed global tracking ecosystems (Exactag, Adjust, GA4) across web and app platforms, navigating complex international regulatory environments (GDPR, ePrivacy, Consent Management).• Delivered clear, actionable documentation and training to stakeholders, significantly enhancing organisational tracking literacy and cross-team collaboration.Expert-Level Skills• Google Analytics 4 (GA4), Universal Analytics (UA)• Google Tag Manager (GTM)• Adjust, Exactag• App Tracking & Deep-Linking• UTM Parameters, Tracking Links & Attribution
EDUCATION
University of Leeds
Bachelor of Science (B.Sc.), Psychology
SKILLS
ABOUT NICHOLAS PARRY
Senior Product Owner with over 11 years expertise specialising in Marketing Technology, Digital Analytics and Tracking & Attribution. Proven ability in managing complex tracking ecosystems, orchestrating successful cross-departmental projects and leading transformative tool migrations, including the global transition from Google Analytics UA to GA4.Passionate about bridging marketing strategies and technology solutions to deliver measurable business outcomes. Demonstrated success in navigating complex regulatory landscapes (GDPR, Consent Management) while ensuring data integrity, compliance, and accuracy.Core Competencies: Marketing Technology & Martech Strategy Web & App Analytics (GA4, Adjust, Exactag) Mobile Measurement Partners (MMP) Cross-Functional Project Leadership Technical Troubleshooting & Debugging GDPR Compliance & Consent Management Performance & Omni-Channel Marketing Documentation, Knowledge Management & Training
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