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Nicholas H. Paolino

Associate Director, Paid Media @ Dentsu | Paid Media Strategy, Analytics | Lover of Pizza, Bikes and Boards of All Kinds

Role
Associate Director, Paid Search at dentsu
Location
Bellingham, WA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Nicholas H. Paolino

Director of Paid Search with 14 years of experience driving revenue growth for global brands and Fortune 500 clients at Dentsu US. Expert in bridging the gap between high-level digital strategy and hands-on platform execution. Proven track record of managing $25M+ annual media budgets, leading high-performance teams, and integrating AI-driven automation to improve performance. Seeking a VP level role that allows me to bring enterprise-level discipline and growth strategies to an agile, forward-thinking organization.

Experience

  1. Associate Director, Paid Search

    dentsu

    Jun 2024 — Present · US

    Directing account strategy for a $25M+ portfolio (Jack in the Box, MGM+); consistently outperforming benchmarks and client directed KPIs has allowed us to secure 15% YoY budget increases across both accounts- Early adopter of Dentsu’s proprietary AI toolkit for ad copy, increasing CTR by an average of 12% while reducing manual production hours by 30%- Designed and implemented a complex \"National-to-Local\" account architecture for Jack in the Box. Aligned national media spend with corporate acquisition goals (App/Loyalty) while deploying geo-fenced, localized campaigns to support regional offers and franchisee foot-traffic targets- Developed new app acquisition strategy for Jack in the Box, leading to a 25% reduction in CPI (cost per install), a 35% increase in loyalty/rewards registrations and a 15% reduction in CPR (cost per registration)- Optimized internal processes around account management, pacing & billing, leading to a 20% reduction in overspend YoY across the search team- Key strategic lead for agency pitch teams; directly contributed to winning $2M in new annual billings by presenting cohesive, data-led search roadmaps to prospective clients.

Education

  • Shippensburg University of Pennsylvania

    Marketing

Skills

  • Web Marketing
  • Media Buying
  • Copywriting
  • Digital Strategy
  • Landing Page Optimization
  • Web Analytics
  • Integrated Marketing
  • Customer Service
  • Advertising
  • Organic Search
  • Google Analytics
  • Google Adwords
  • Customer Relations
  • Search Engine Marketing (Sem)
  • Facebook Marketing
  • Market Research
  • Ppc
  • Wordpress
  • Search Advertising
  • Youtube
  • Mobile Marketing
  • Microsoft Office
  • Online Marketing
  • Social Networking
  • Brand Awareness
  • Conversion Optimization
  • Social Media
  • Sem
  • Search Engine Optimization (SEO)
  • Email Marketing
  • Display Advertising
  • Analytics
  • Social Media Marketing
  • Google Adwords Professional
  • Digital Marketing
  • Lead Generation
  • Pay Per Click (Ppc)
  • E-Commerce
  • Account Management
  • Keyword Research

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Nicholas H. Paolino — Associate Director, Paid Search at dentsu in Bellingham, WA, US | Unifers