Nicholas McNiel
- Role
- Ishares Marketing Strategy Associate at BlackRock
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Nicholas McNiel
Areas of Expertise: Business Strategy, Pipeline Management, Digital Marketing…
Experience
Ishares Marketing Strategy Associate
Jul 2021 — Present
Manage and execute media tactics across digital, programmatic, print, TV, out-of-home, and custom content. Partner with fixed income, thematic, core, and factors product teams to develop campaign messaging. Collaborate with institutional relationship managers to develop thought leadership content that highlights firm services. Oversee campaign measurement across end investor, financial advisor, and institutional investor audiences to measure return on advertising spend, report quarterly results to senior leadership, and determine optimization opportunities. Coordinate and collaborate with external agencies on annual campaign strategy, budget allocation, creative development, content development, media channel mix, performance reporting, and campaign optimization. Partner with the Out & Allies mentor network, Black Professionals & Allies network, and EII culture and community team.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
Skills
- Time Management
- Customer Service
- Microsoft Word
- Powerpoint
- Teamwork
- Fundraising
- Research
- Event Planning
- Social Networking
- Keynote
- Microsoft Excel
- English
- Public Speaking
- Apple Pages
- Microsoft Office
- Social Media
- Microsoft Powerpoint
- Adobe Creative Suite
- Copywriting
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