Nicholas M.

Senior Campaign Manager @Hach

Drove cross-vertical marketing campaigns to increase revenue growth through lead generation for the Chemistries initiative, focused on reagents, consumables, and standards solutions. Partnered with global marketing, sales, product management, service, and operations to generate an integrated campaign strategy that created demand across core markets. Built and executed marketing tactics that were designed to meet opportunity creation, lead bookings, and e-commerce goals for North America.