Nicholas Lobasso
Senior Paid Search Manager at Jellyfish
- Role
- Senior Paid Search Manager at Jellyfish
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Nicholas Lobasso
Results-driven Senior Paid Search Manager with 10+ years of experience in optimizing paid search campaigns and driving ROI for clients across multiple industries, such as B2B, B2C, Home Services, Higher Education and Travel.
Experience
Senior Paid Search Manager
Jun 2022 — Present · New York, NY, US
Oversee and optimize a monthly ad spend exceeding seven figures across platforms including Google Ads, Microsoft Ads, Search Ads 360, and Adobe Advertising Cloud for high-profile clients such as Workday, TurnPoint, Unique Vacations, and Deckers. Previous clients include Salesforce, Metagenics, Walden University, and Walden International. Implement tCPA & tROAS (VBB) smart bidding strategies to achieve high ROI for B2B & B2C clients. Experience with Home Services, SaaS, E-commerce, Travel and Higher Education sectors. Develop detailed weekly, monthly, and quarterly reports analyzing campaign and creative performance, providing actionable insights to clients. Create and maintain monthly and yearly forecasts for Leads, MQLs, Sales Qualified Leads and benchmark Cost Pers for these metrics ensuring alignment with clients’ allocated budgets. Built a custom Looker Studio dashboard to track and optimize Google RSA (Responsive Search Ads) performance, directly improving ad copy effectiveness. Lead training sessions for Junior team members, fostering a culture of knowledge sharing and skill improvement. Utilized Tableau, Jira, Wrike, Asana, and Monday.com for reporting and project tracking.
Education
Walt Whitman High School
High School
Towson University
Bachelor’s Degree, e-Business and Marketing
Skills
- Facebook Ads
- Bizagi
- Microsoft Project
- Advertising
- Customer Service
- Teamwork
- Social Networking
- Basic Html
- Digital Marketing
- Sem
- Online Marketing
- Search Engine Marketing
- Ppc
- Bing Ads
- Google Adwords
- Social Media
- Data Analysis
- Leadership
- Paid Search
- Microsoft Office
- Sales
- Marketing Strategy
- Dreamweaver
- Google Docs
- Time Management
- E-Commerce SEO
- Microsoft Word
- Social Media Marketing
- Powerpoint
- Microsoft Excel
- Communication
- Google Analytics
- Case Studies
- Management
- Marketing
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