Nick Fritz

About Nick Fritz

I am a product executive who builds and scales complex, multi-product portfolios that accelerate growth, unlock new revenue, and deliver industry-defining customer experiences. Over 11+ years across Amazon and Chewy, I’ve led high-performing product organizations, owned multi-year product strategy across retail, advertising, and automotive, and delivered innovation that reshapes how customers shop and how partners grow their businesses.My approach blends long-term product vision with customer-backed mechanisms, rigorous prioritization, and a bias for scalable systems. I’ve built and led organizations of PMs and people managers, launched new industry-first products, created go-to-market strategies across cross-functional orgs, and delivered material business impact including $XXM+ annual GMS, major increases in margin, and large-scale selection growth.I’ve driven alignment across VPs, SVPs, C-suite, and external partners; built multi-pillar PMM/PM/tech orgs; hired and developed senior and principal PMs; and created mechanisms that enable teams to operate with clarity, focus, and long-term thinking.Whether scaling Amazon Autos, inventing targeted on-box advertising printed on fulfillment center lines, growing global ad products to 150M+ impression/day scale, or redesigning margin and promotional systems at Chewy, I lead teams to deliver results that matter.If you’re looking for a product leader who blends strategic clarity, inspirational leadership, and operational excellence to create repeatable, scalable success—I’d love to connect.

Experience

1. Senior Manager Product Management

   Amazon

   Jul 2024 — Present · Seattle, WA, US

   Lead a team of PMs owning multi-year product strategy and roadmaps across three pillars: Dealer Onboarding, 3P Dealer Integrations, and Amazon Autos Central. Responsible for scaling vehicle selection, improving internal efficiency, and building systems to make Amazon Autos the most efficient digital sales channel for automotive dealers.Key Achievements- Cut dealer onboarding time from 100+ days to <20 days by designing an industry-specific onboarding workflow, replacing generic Amazon Seller pathways- Expanded selection by 42K vehicles, contributing to a total selection of 114K and accelerating the Amazon Autos flywheel- Reduced vehicle suppressions by 15% through AI-generated and enhanced imagery, direct pricing/inventory integrations, and improved catalog attribute completeness- Launched Amazon Autos Central, a centralized analytics and management hub used by dealers to optimize pricing, conversion, and operations- Owned and led the launch of Used & CPO Vehicles, building strategy, requirements, and cross-org execution across Product, Program, Ops, Marketing, and Customer Service- Led cross-VP alignment across Amazon Autos, Search, Returns, and Catalog to enable new technical and operational pathways- Primary presenter to VP/SVP leadership, driving decisions on roadmap, regulatory approach, dealer experience, and long-term platform strategy- Implemented RICE prioritization, new intake mechanisms, and weekly rotating roadmap reviews to sharpen focus, improve tradeoffs, and ensure alignment across all PMs.Leadership- Conducted performance reviews, developed promo docs, and advanced the careers of multiple PMs- Hired 20+ PMs in prior roles (18 Senior PMs, 2 Principals)- Primary mentor to Amazon PMs across orgs, resulting in 5 promotions.

Education

• University of Wisconsin-Madison

  Bachelor of Business Administration