Nichola Patrick
Crm 1 1 Campaign & Liaison Manager, Region Europe @BMW Group
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WORK HISTORY
Crm 1 1 Campaign & Liaison Manager, Region Europe @BMW Group
Farnborough, GB
SKILLS
ABOUT NICHOLA PATRICK
A highly motivated and innovative Marketing Manager with over eight years experience working for market leading brands within the luxury, automotive and travel sectors. I have spent the majority of my career working across marketing specialisms and channels; CRM, POS, OOH, events and partnerships, press, cinema, radio, DM, digital advertising and social media marketing.In my current role as Marketing Operations Manager at British Airways I specialise in auditing, optimising and maintaining our CRM tools and personalisation strategies to ensure we deliver customer-centric automated and solus communications.Previous to this, I worked within a creative agency leading a team, creating and delivering marketing strategies for international clients Rolls-Royce Motor Cars and BMW Group Financial Services. Projects varied from worldwide product launches, prospecting activities, customer retention programmes, international event and partnerships support and internal communications.
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