Nichie Austin

Experience

1. Pr Account Supervisor

   ICR

   Jul 2024 — Present · New York, NY, US

   Manages PR strategies and campaigns for high-profile clients including FIGS, iFIT, Movado, Solo Brands, WHY Brands, Waldencast, and Wrench Group while overseeing media relations efforts, enhancing brand visibility, and leading cross-functional teams to ensure timely execution of deliverables while maintaining alignment with client goals.Executive Positioning: Coordinates client participation in high-profile events, including the Brand Innovators Summit and ICR ConferenceEvent Planning: Developed and executed seamless event coordination plans, influencer collaboration, and media outreach initiatives for iFIT\'s NYC and LA events by managing logistics, check-ins, on-site execution, and directed team efforts for the ICR Media Party eventMedia Relations: Secured media placements in top-tier outlets, including Business of Fashion, Essence Magazine, and sustainability outlets for various campaigns, facilitated client features on prominent podcasts such as Branded and Claim Your Confidence, and built and leveraged media relationships, securing interviews and stories in outlets including Athletech News, Well + Good, T3, and Men’s JournalAccount Supervision: Built strong client relationships by providing strategic counsel and consistently delivering measurable results, while also overseeing intern and associate assignments for ongoing projects, identifying ongoing trends, creating agendas and recaps, media monitoring and updating media trackers, delivering coverage reports for clients, and researching award and speaking conference opportunities

Education

• St. John's University

  Bachelor of Science (BS), Public Relations/Business Administration

  2015 — 2019