Nichele Johnson

About Nichele Johnson

I am a skilled marketing professional who is able to plan and implement effective direct marketing solutions that create demand and achieve acquisition, upgrade and retention goals within some of Arizona\'s most prominent companies. In my current role, I translate evolving market dynamics into unique lead generation campaigns that highlight the Blue Cross Blue Shield of Arizona brand while supporting the organization’s goals to provide Medicare solutions to seniors statewide. Specialties: • Direct response marketing using a variety of media targeting general market and Hispanic audiences to achieve growth goals• Acquisition marketing• Product marketing • Consumer and B2B marketing • Media planning and management • Employee and customer communications/publications

Experience

1. Marketing Manager

   Blue Cross Blue Shield of Arizona

   Jul 2012 — Present

   BCBSAZ is the largest independent, not-for-profit health insurance carrier in the state. We have been providing best-in-class health insurance and related services to individuals, seniors and businesses since 1939. My role at BCBSAZ involves planning and execution of the Medicare marketing strategy though creating brand awareness and unique lead generation campaigns. I support the direct sales channel by implementing campaigns to achieve the company\'s growth goals.Duties include:• Managing advertising budget to generate qualified leads. • Forecasting and projecting calls, leads and membership.• Directing the advertising agency and vendors on development and implementation of marketing strategies, plans and campaigns.• Evaluating and testing new opportunities using direct mail, TV, print and online media.• Activating campaigns that adhere to federal and state legal and compliance requirements.• Implementation of marketing campaign for the launch of Medicare Advantage plan as a joint venture with Banner Health.

Education

• Walter Cronkite School of Journalism and Mass Communication at Arizona State University

  BA, Journalism

Skills

• Copywriting
• Event Management
• Customer Retention
• Brand Development
• Management
• Strategic Partnerships
• Marketing Management
• Brand Management
• B2b
• Direct Marketing
• Marketing Strategy
• Integrated Marketing
• Public Relations
• Internal Communications
• Adobe Acrobat
• Online Advertising
• Marketing
• Direct Mail
• Community Outreach
• Media Planning
• Cable Television
• Market Planning
• Event Planning
• Advertising
• Trade Shows
• Medicare
• Marketing Communications
• Product Marketing
• Visio
• Newsletters
• Social Media Marketing
• Corporate Communications
• B2b Marketing