Flaws

About Flaws

An insatiably driven, strategic marketing leader and brand visionary with 20+ years of experience successfully helping companies—from startups to iconic brands—build, grow, and adapt.I specialize in brand strategy, demand generation, performance marketing, creative executions, and omnichannel campaigns. With expertise in developing high-performing, customer-obsessed marketing teams. And a proven ability to set a clear vision that supports company strategy by leveraging the art and science of marketing.I have a deep passion and understanding of how to create a category, build a brand, and make things that matter.

Experience

1. Head of Marketing, North America

   Harvia

   Apr 2024 — Present

   Leading North American marketing for three category-defining wellness brands—Almost Heaven Saunas (DTC), ThermaSol (luxury B2B), and Harvia (global parent brand)—and championing the mission to bring sauna to everyone in new and emerging markets. Building and elevating a best-in-class, data-driven marketing organization rooted in collaboration, creativity, and performance, with a focus on full-funnel growth, brand transformation, and accelerated expansion across e-commerce, retail, and professional channels.

Education

• University of Dayton

  Bachelor's degree, English Language and Literature/Letters

Skills

• Strategic Thinking
• Mac
• Social Media
• After Effects
• Video Editing
• Advertising
• Copywriting
• Hospitality
• Web Content Creation
• Web Content Management
• Food & Beverage
• Adobe Creative Suite
• Project Management
• Photography
• Brand Development
• Broadcast Television
• Radio
• Creative Direction
• Content Development
• Web Content
• Television
• Final Cut Pro
• Radio Promotions
• Broadcast
• Team Building
• Management
• Marketing
• Creative Writing
• Email Marketing
• Video
• Writing
• Email Strategy
• Integrated Marketing
• Direct Marketing
• Digital Media
• Promotions
• Editing
• Digital Copywriting
• Microsoft Office
• Marketing Communications