Nicey Hilton

About Nicey Hilton

Healthcare commercialization leader with 15+ years building strategic partnerships, reimbursement pathways, and pilot-to-scale programs across digital health, behavioral health, pharma, medical devices, and elder care. I specialize in the work most organizations find hardest: entering rooms where stakeholders are skeptical, misaligned, or entrenched — and leaving with relationships, a plan, and momentum. I translate complex reimbursement landscapes into executable strategy, convert pilots into national programs, and build the operational infrastructure (SOPs, playbooks, vetting frameworks) that makes organizations more repeatable and scalable. SELECTED IMPACT •Secured $1M+ in CMS funding and scaled deployment across 300+ skilled nursing facilities nationwide•Generated $2M in supplemental funding through structured pilot-to-expansion frameworks•Launched CE initiative to 900+ registrants — largest educational activation in company history•Drove 300% revenue growth within two years, scaling to $150K/month in recurring revenue•Influenced executive decision-makers across multi-state health systems, including a five-state IDN (Avera Health)•Built reimbursement and regulatory positioning strategies earning 12+ association endorsements BACKGROUND Eli Lilly (9 years, 2x President\'s Council — top 2% nationally) → medical device startups → genomics/oncology → digital health → behavioral health and payer partnerships Hudson Institute-certified leadership and business coach. CRMA (Reimbursement & Market Access) certified. Prior Authorization Certified Specialist

Experience

1. Payor Partnerships

   SonderMind

   Dec 2025 — Present · US

   Lead payer partnership strategy for a national behavioral health platform, developing health plan relationships to expand access to mental health care and drive reimbursement alignment.•Entered commercial insurance payer channel without an existing network; secured executive meetings with SVP-level leaders at a major Blue Cross plan (1.7M covered lives) within weeks of start•Developing payer contracting strategy and reimbursement alignment frameworks to support network growth and access expansion

Education

• University of Washington

  Semester abroad, Italy

• University of Washington

  Bachelor of Arts - BA, English Language and Literature/Letters