Nicee M.
Entrepreneur | Business Process Analyst | Women in Tech
- Role
- Founder & Lead Photographer at Nicee Martin Photo & Design
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Nicee M.
Entrepreneurial-minded sales professional with 10+ years of experience in establishing…
Experience
Founder & Lead Photographer
Aug 2012 — Present
Leveraged expertise in professional digital photography and project management skills to drive continuous improvement and produce photo shoots that generated six figures in annual revenue. • Conducted market research to develop a formal business plan, build a brand identity, and identify a target market.• Built a business without start-up capital through relationship building and mentoring within the wedding and high-end event industry. • Increased bookings by 20% each year by incorporating photography trends and market research, networking, partnering with luxury event curators and strategic planning to set and meet aggressive sales revenue targets. • Created an in-home custom sales experience to increase revenue by offering clients a full product line of archival art pieces for their homes. Average sales ranged between $8K -$12K per transaction.• Partnered with wedding industry professionals to photograph their products and services for their digital marketing, leading to a 13% sales increase.• Developed relationships with over 300 clients, assessing customer needs, exceeding expectations, and increasing the repeat customer rate by 65%.• Consulted with other small business owners to assess their company goals and create branding images that promoted those goals, resulting in a 58% increase in online engagement. • Responsible for daily operations of the studio including conducting sales calls, social media content creation and marketing, scheduling shoots, prepping, shooting, and editing photos across multiple projects.• Managed operational business aspects including expense tracking, pro forma management and business planning, drafting sales contracts, processing orders, maintaining client database, hiring sub-contractors and keeping inventory of all photography equipment.
Education
Wheaton College
B.A.
2006 — 2010
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