Niccolò Viale

Sales & Operations Manager @Link.It

Pisa, IT

I coordinate sales strategy, product development, and communications in the B2G (Business-to-Government) sector, with a focus on the digital transformation of Public Administration. I lead complex projects using an engineering mindset and a process-simplification approach.Key Activities & ResponsibilitiesCommercial Strategy & PositioningDevelop and execute strategic plans for business expansion, ensuring competitive positioning and sustainable outcomes.Sales Management & Pipeline OversightManage the end-to-end sales cycle with public-sector clients (central government, regions, municipalities, universities), leveraging HubSpot CRM for analytics, forecasting, and segmentation.Product Management & InnovationOversee the product roadmap, driving feature prioritization and go-to-market execution to meet evolving PA requirements.Sales EnablementCreate materials, tools, and training programs that empower the sales force—accelerating time-to-close and boosting conversion rates.Institutional Marketing & CommunicationsDesign and deliver multi-channel campaigns and targeted content (white papers, events, presentations) to strengthen brand awareness among public stakeholders and strategic partners.Cross-Functional LeadershipGuide and align multidisciplinary teams across Sales, Product, Marketing, and Engineering to achieve project milestones.CRM & Data IntelligenceArchitect and optimize HubSpot environments—defining pipelines, workflows, custom properties, and analytical dashboards to track KPIs and enhance forecasting accuracy.Process Improvement & Data-Driven Decision-MakingContinuously analyze performance metrics and operational workflows, implementing targeted interventions to drive efficiency and organizational agility.

Università di Pisa

Master degree, Digital Product Innovation

Università di Pisa

Laurea breve, Ingegneria gestionale/Gestione industriale

Associazione Eraclito 2000

Master Intensivo, Master CIBA