Nicci Close
Global Digital Engagement Unit Lead @Save the Children International
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WORK HISTORY
Global Digital Engagement Unit Lead @Save the Children International
As a Digital Engagement Leader, I specialize in creating and executing data-driven digital first strategies and campaigns that drive audience engagement, brand awareness, and measurable results. With a strong background in digital marketing, campaign development, user experience, and cross-channel communications, I lead a team of six talented professionals to execute global campaigns, optimize our supporter journeys and enhance interactions across web and social platforms.(Please see previous role for information on creation of unit)In addition, I bring together like minded digital engagement and comms leaders across our global movement to execute global creative campaigns to various market audiences, knowledge and skill share on specialist comms and digital topics and drive global brand engagement. I specialize in leading strategic, integrated workflows in a complex large global organisation, coming together to ensure our external audiences and supporters experience the best from our brand as they move to support our cause.
EDUCATION
Queens University Belfast
BA, English
ABOUT NICCI CLOSE
Senior communications leader with over 18 years of experience in audience-driven strategic engagement and campaign development. Specialist skills in digital engagement, strategic social media, brand, editorial planning, creative content and public affairs. My career has largely focused on social impact causes, the non-profit sector and corporate social responsibility.For almost two decades, I have built my career working for three of the world’s largest global brands; developing, implementing and driving communication strategies, and digital engagement and transformation both internally, across employees and externally, to millions of consumers, supporters, global media and key stakeholders. In my current role, I am leading a team of talented professionals to create and execute digital engagement and communication strategies to the highest standard, developing and delivering integrated global campaigns in various international markets with the goal of brand awareness and audience growth.I offer a unique combination of creative, innovative and analytical skills, with a strategic leadership mind-set. Digital engagement and effective communications come as second nature to me. My skills are complemented by my knowledge of digital technology, relationships in the industries i work within and a personal passion for my work.I am a creative person with a strong vision and knowledge of communications on a level and additional invested interest in public mobilisation and digital innovation.Passionate about harnessing the power of digital technologies, I’m always focused on delivering innovative solutions that align with business goals and exceed client expectations.Let’s connect! I’m always open to discussing trends in digital engagement and exploring new opportunities for collaboration.
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