Nia Newton
Licensing Merchandise Coordinator @Harley-Davidson Motor Company
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WORK HISTORY
Licensing Merchandise Coordinator @Harley-Davidson Motor Company
Develop and execute merchandising strategies for a diverse portfolio of 20+ licensees across apparel, accessories, home goods, and novelty items, achieving 14% YoY sales growth in kids’ apparel alone ($4.02M in 2024)• Foster strong, transparent relationships with internal and external stakeholders, instilling confidence in shared objectives and delivering a unified product portfolio• Manage $14M dealer imprint business across licensees, driving efficiency through streamlined process approvals and cross-functional team management• Partner with E-commerce, Marketing, and Sales Teams to align product strategies, ensuring consistent brand representation and market relevance• Update digital platforms with licensee assets, providing dealerships with real-time access to product information and seasonal updates• Drive integration of three key licensees into the Futures Calendar to ensure alignment with strategic seasonal launches by 2026
EDUCATION
University of Wisconsin-Madison
Bachelor of Science (B.S.)
DIS - Study Abroad
Concentration in Communication
Homestead High School
High School
ABOUT NIA NEWTON
I am a University of Wisconsin-Madison Graduate with a Bachelor of Science Degree in…
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