Niamh Heaney
Event Coordinator @Nearform
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WORK HISTORY
Event Coordinator @Nearform
As Event Coordinator at Nearform, I lead the planning, coordination, and execution of North America–focused events that support our marketing and business development goals. I deliver high-impact experiences for clients, prospects, partners, and internal teams across the U.S. and Canada.Based in Eastern Canada, I collaborate seamlessly across global time zones with team members located in Europe and North America while owning the end-to-end execution of our North American event portfolio. This includes fringe events, conferences, client engagements, and virtual programs and webinars that align with Nearform’s strategic priorities and brand- Manage the full lifecycle of North American events including conferences, client events, workshops, webinars, and internal experiences- Source and oversee U.S. and Canadian vendors, including venues, catering, AV teams, and promotional partners- Build and manage project timelines and budgets to ensure efficient, cost-effective delivery- Partner with the marketing team to drive event promotion and amplification across email, social media, and digital channels- Oversee all logistics for North America–based events: registration, travel, accommodation, run-of-show, and onsite operations- Support post-event measurement by analyzing performance data, attendee feedback, and ROI metrics.
EDUCATION
South East Technological University
Marketing with Advertising and Online Media, Business
SKILLS
ABOUT NIAMH HEANEY
I specialize in crafting and executing high-impact events that drive brand engagement and deliver memorable experiences. With expertise in event strategy, execution, and marketing, I’ve successfully led large-scale corporate events, brand activations, and product launches across a variety of industries, from SaaS and tech to food and beverage.My passion lies in developing creative event strategies that align with organizational goals, while meticulously managing the details to ensure flawless execution. From overseeing logistics and leading teams to managing vendor relationships and building brand experiences, I take a holistic approach to event coordination that delivers results.Key achievements include- Leading the planning and execution of major corporate events, including conferences, awards ceremonies, and brand activations- Developing go-to-market strategies for new product launches, combining event marketing with digital and social media campaigns to drive engagement- Managing end-to-end logistics for events with hundreds of attendees, ensuring seamless operations and high-quality experiences.With a strong background in strategic planning, content creation, and team leadership, I thrive in dynamic environments where creativity, collaboration, and attention to detail are essential. I’m always excited to take on new challenges that push the boundaries of what’s possible in the event space.
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