Niall McAleer
Director, Product Management @Options Technology
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WORK HISTORY
Director, Product Management @Options Technology
Belfast, GB
EDUCATION
Queen's University Belfast
Bachelor's degree
SKILLS
ABOUT NIALL MCALEER
Global Marketing Director with over 10 years\' experience devising and implementing effective sales, events, press, and corporate strategies across Options\' UK, US, and Asia-Pacific regions. Areas of Expertise: • Brand Design, Creative & Content Development: Crafting digital, print, and multimedia content that aligns with brand values and engages target audiences. • Press, Media & Corporate Communications: Orchestrating compelling messaging strategies, press releases, and media relations to enhance brand visibility and reputation. • Partner Marketing & Product Design: Collaborating with cross-functional teams to develop innovative marketing campaigns and drive strategic partnerships. • Event Management & Advertising: Leading end-to-end event planning and execution, leveraging advertising channels to optimise event attendance and impact. • Video Production: Overseeing the creation of engaging video content that effectively communicates key brand messages and drives engagement. • Website Development: Driving website strategy and development to ensure a seamless user experience, lead generation and optimal online presence. • Budget Management: Proven ability to optimise marketing budgets and allocate resources to achieve maximum ROI.
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