Ni Roth

CEO @Nigelandteam

Oxford, GB

As an international team of ethnologists, anthropologists and communication specialists, we qualitatively explore the human experience to create insight and knowledge. We- Employ extempore interviewing to reduce the Hawthorn Effect and grab true feedback- Work with episodic and semantic memory to understand psyche - Map decisions and choices for consumer clarity, to capture and influence behavior- Identify message plains, message fans, and core response triggers to connect more effectively with your target- Explore semiotics to add meaning to communication; and- Interview humans virtually and in-person.