Ni An

Analytics @USC | Aspiring Data Analytics/ E-Commerce Operations

Role
Operation Lead at Unicehair
Location
Irvine, CA, US
LinkedIn followers
500 followers

About Ni An

Hi there! I’m Ni An (Annie), a data-driven strategist with a Master’s in Analytics from…

Experience

  1. Operation Lead

    Unicehair

    May 2025 — Present · Irvine, CA, US

    Managed and executed 100+ TikTok livestream sessions, accumulating over 600 hours of streaming and attracting total views; improved average session conversion rate to 3.8%.Oversaw real-time product listings, promotional banners, and coupon deployment during live sessions, contributing to peak single-stream GMV of and consistent Top 3 category rankings.Maintained and optimized a dynamic catalog of 100+ SKUs for TikTok Shop, ensuring accurate inventory status, pricing updates, and live product linking; reduced listing errors by 95% and improved listing efficiency by 40%.Conducted post-stream analytics using TikTok Shop backend tools and Excel to track KPIs including viewer retention, click-through rate, and purchase conversion; generated weekly reports to guide performance optimization.Leveraged data insights to adjust livestream pacing, product sequencing, and script flow, resulting in a 22% increase in average watch time and 35% boost in engagement rate.Collaborated cross-functionally with marketing and ops teams to align livestreams with campaign goals ( July 4th events), achieving 120%+ of target GMV across major promotions.

Find verified contacts for anyone on LinkedIn

Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.

Free plan included · No credit card required

This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.

Ni An — Operation Lead at Unicehair in Irvine, CA, US | Unifers