Natalie Hughes
Tourism Partnership Manager Visit Wales @Llywodraeth Cymru / Welsh Government
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WORK HISTORY
Tourism Partnership Manager Visit Wales @Llywodraeth Cymru / Welsh Government
As Tourism Partnership Manager for Visit Wales, I help strengthen collaboration across the tourism and hospitality sector, focusing on skills development and employability. My role brings together government, education, and industry partners to build a skilled, innovative, and inclusive workforce capable of delivering exceptional visitor experiences and championing Welsh food and drink.With experience spanning education and stakeholder engagement, I’m driven by connecting people and ideas that create real-world impact; from addressing skills gaps to celebrating the talent and stories that make Wales unique. I’m especially interested in: Inspiring new talent into tourism and hospitality careers🤝 Partnership working across public and private sectors Innovation, AI, and future skills in hospitalityI’m always happy to connect with others working to grow Wales’ visitor economy sustainably and creatively.
EDUCATION
University of South Wales
Business Studies, Sales & Marketing
University of South Wales
Post Graduate Diploma, Marketing
The University of South Wales
ILM Level 3 Award, Leadership and Management
SKILLS
ABOUT NATALIE HUGHES
An award winning partnership and engagement professional with 20+ years connecting people, organisations, and ideas to strengthen skills, employability, and tourism across Wales. Passionate about creating impact through collaboration and innovation. Specialties include: Building strategic partnerships across public, private, and education sectors Skills development, workforce planning, and career pathways🤝 Stakeholder engagement, advocacy, and relationship management Project and programme management across complex, multi-stakeholder environments Driving innovation, digital skills, and AI upskilling in tourism and hospitality Policy alignment, briefings, and insight for government and industry audiences
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