Nhat
Growth Lead - Explorer Lifecycle @GetYourGuide
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WORK HISTORY
Growth Lead - Explorer Lifecycle @GetYourGuide
Berlin, DE
Managing the CRM program (Email, Push, Content Card, In-app message) of GetYourGuide Global. Partnering with Creative Studio, Content team, Analytics, Product and Braze to deliver customer engagement, drive repeat booking and build CRM playbook.Projects: Authentic Content, Onboarding Overhaul, Engagement Drip, Audience Growth, Action-based flows Governance
EDUCATION
BI Norwegian Business School
Master’s Degree, Strategic Marketing Management
Foreign Trade University
Bachelor’s Degree, International Business & Economics
ABOUT NHAT
A curious and fast learner who has a strong passion for digital marketing, customer experience and data analysis. An experienced Marketer who uses data analytics and customer insights to inform business decisions and lead the team to targeted marketing goals effectively. Currently working at GetYourGuide and skilled in CRM, Data Analytics, Stakeholder Management and Customer Journey optimization.
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