Vy Nguyen
Passionate about Product & Digital Marketing | Product Management | Business Technology | Digital Transformation
- Role
- Global Informatics Marketing Manager at Bio-Rad Laboratories
- Location
- Brea, CA, US
- LinkedIn followers
- 500 followers
About Vy Nguyen
Results-driven Marketing Leader with over 10 years of experience in medical device…
Experience
Global Informatics Marketing Manager
May 2024 — Present · US
Lead a team of software product managers in developing and executing product strategy for the Informatics portfolio, focusing on innovation, market adoption, and effective sunset/transition planning in the diagnostics laboratory space.* Go-to-Market Strategy: Develop and implement comprehensive go-to-market strategies for product launches, equipping sales teams with compelling value propositions and training to enhance market impact.* Cross-Functional Collaboration: Collaborate with Sales, Services, and R&D to align product development with customer requirements. Engage user groups and key stakeholders to gather insights that shape and refine product offerings.* Competitive Analysis: Conduct thorough competitive assessments to optimize product positioning and equip sales with tools to differentiate offerings in IVD industry.* Team Leadership: Inspire and lead a high-performing marketing team focused on delivering customer value while fostering a culture of collaboration and continuous improvement.
Education
University of California, Irvine - The Paul Merage School of Business
Master of Business Administration
2010 — 2012
California State University-San Bernardino
BA
2003 — 2006
Skills
- Microsoft Sql Server
- Marketing Strategy
- Business Intelligence
- Strategy
- Product Development
- Online Marketing
- SEO
- Sql Server
- Market Research
- Competitive Analysis
- Database Management
- Business Strategy
- Business Planning
- Product Marketing
- Management
- Strategic Planning
- Program Management
- Financial Analysis
- Leadership
- Consumer Insights
- Brand Development
- Google Adwords
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