Thanh Nguyen

About Thanh Nguyen

I am a highly motivated Senior Manager specializing in using digital data architecture, conversion rate optimization (CRO) and advanced analytics to drive measurable revenue growth and enhance customer experience across global enterprise organizations.My expertise is translating complex data into actionable business value, establishing robust governance frameworks and leading cross-functional teams toward significant performance gains.I am eager to engage with peers and leaders who are passionate about scaling high-impact digital programs, fostering a culture of continuous measurement and elevating the customer experience.

Experience

1. Sr Manager Digital Growth, Fbso

   Fortive

   Dec 2024 — Present

   Champion Fortive Business System (FBS) and Kaizen principles to drive digital advantage across OpCo teams, translating advanced analytics and digital tools into exceptional customer experiences and strong performance gainso Lead bootcamps that improve search visibility and AI optimization;+65% AIO+LLM leads and doubled brand mentions/citationso Orchestrate customer-obsessed digital experience (DX) improvement programs across multiple OpCos with estimated revenue impacts of over $9Mo Direct growth hack focused on ABM motions, resulting in +7% YoY revenue growth• Maintain core responsibilities from the Sr. Manager Digital Analytics role

Education

• Portland State University

  Business Intelligence & Analytics Graduate Certificate

• Portland State University

  Master of Business Administration (MBA)

• Oregon State University

  Honors Bachelor of Science in Business Administration

Skills

• Marketo
• Google Analytics
• Drupal
• Tag Libraries
• Webtrends Analytics
• Web Analytics