Nhat Nguyen
Digital Marketing Strategist | Helping Nonprofits Connect with Donors Through Data-Driven Campaigns
- Role
- Digital Marketing Strategist at Gulf Coast Blood
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Nhat Nguyen
Visionary marketing leader with 5+ years of experience driving revenue growth and scaling high-performing teams.Combines a Master’s in Digital Marketing with expertise in strategic planning, cross-functional leadership, and AI-poweredinnovation. Proven success in orchestrating multimillion-dollar campaigns, mentoring talent, and delivering 30%+ YOY growth for brands like Gulf Coast Regional Blood Center and SolReen.Email: n••••••••@gmail.com
Experience
Digital Marketing Strategist
Jan 2022 — Present · Houston, TX, US
Cross-Platform Ad Optimization & Paid Media: Led Google Ads, LinkedIn Ads, Meta, and TikTok campaigns, managing a budget and using AI-driven tools to exceed KPIs for CTR, CPA, and ROI. SEO & SEM Strategy: Executed SEO/SEM strategies to improve search rankings and drive traffic, utilizing AI for keyword optimization, bid management, and performance analysis. Website Management & Optimization: Managed website updates and SEO integration, using AI-powered tools to enhance user experience (UX), optimize landing pages, and increase conversion rates. Team Leadership & Development: Led a team of digital marketing specialists, using AI-based insights to align campaigns with business goals and achieve measurable growth in traffic and lead generation. National Campaigns & Content Strategy: Directed national campaigns with influencer partnerships and AI-driven content strategies to drive engagement and exceed awareness targets. CRO & Growth Strategies: Increased sign-ups by 47% through AI-driven conversion rate optimization (CRO) and personalized content strategies. Performance Analytics & Reporting: Leveraged AI-powered tools like Google Analytics and SEMrush to track KPIs, analyze ROI, and optimize campaigns for continuous improvement. Collaboration & Process Optimization: Collaborated with internal teams and external vendors, using AI to streamline campaign execution, website management, and cross-channel marketing.
Education
The Stephen Stagner Sales Excellence Institute
Program for Excellence in Selling
2019 — 2020
University of Houston, C.T. Bauer College of Business
Bachelor of Business Administration - BBA, Marketing and Sales
2018 — 2020
University of Houston, C.T. Bauer College of Business
Master of Business Administration - MBA, Marketing
Houston City College
Associate's degree, Business
2016 — 2018
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