Natalia Gutiérrez

About Natalia Gutiérrez

As a bilingual journalist, with more than 15 years of experience, I connect audiences and high-quality journalism through digital innovation—growing communities, optimizing content, and shaping newsroom engagement. I thrive at the intersection of strategy, product, entrepreneurship, and collaboration and seek a media leadership role to drive growth, achieve goals, and strengthen communities. My experience has taught me to build bridges across stakeholders, teams, and audiences—always finding solutions and driving impact. Contact me: n••••••@gmail.com

Experience

1. Climate Engagement Manager

   The Associated Press

   Apr 2022 — Present · NY, US

   Owned the AP Climate newsletter on LinkedIn, growing it to over subscribers and helping the Associated Press expand its climate vertical and reach new audiences.• Developed midyear and final grant reports, created presentations for funders, and set engagement goals for AP’s climate grants. Maintained ongoing communication with foundations to share progress and impact, contributing to strong relationships with funders and helping secure continued support.• Built and executed engagement strategies that included launching and managing @AP_Climate on X (formerly Twitter), analyzing story performance, and optimizing for SEO—fostering a loyal community of climate news enthusiasts and informing the newsroom’s editorial direction.• Co-led a high-impact Spanish-language live blog for the U.S. elections, which drove more than pageviews. The project surfaced meaningful insights about Hispanic audiences’ interests, information needs, and platform behavior.• Collaborated with cross-functional teams to shape AP’s first Spanish-language live blog for the Venezuelan elections, which became the second most-read AP live blog at the time. The project was recognized internally with a “Best of the Week” award for its strategic execution and audience reach.

Education

• Tecnológico de Monterrey

  Estudios en Relaciones Internacionales

  2007 — 2009

• Craig Newmark Graduate School of Journalism at CUNY

  M.A. in Social Journalism

  2020 — 2021

• Universidad del Valle de México

  Licenciatura en Comunicación

  2012 — 2016

• Universitat Oberta de Catalunya

  Especialidad en Urbanismo, Movilidad y Espacio Público

  2014 — 2014