Nicole Greisman
Account Director Scientific Strategist @Impetus Digital
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WORK HISTORY
Account Director Scientific Strategist @Impetus Digital
Applies expertise in medical communications and HCP engagement to advise clients on the strategic design and content architecture of digital platforms and programs that drive high-impact initiatives across medical affairs and commercial teams• Cultivates long-term client partnerships through proactive, solution-oriented consultation while shaping account strategy by aligning client objectives, brand lifecycle considerations, and stakeholder insights to guide commercial and medical affairs teams across the product lifecycle, ensuring high-quality digital deliverables • Collaborates with business development leadership to develop strategic proposals, capabilities presentations, and pitch materials that support new business growth and account expansion• Oversees day-to-day operations across concurrent projects spanning multiple key accounts, aligning resources, prioritizing workstreams, and facilitating cross-functional collaboration to ensure timely and successful program execution• Oversees account financials including budgeting, forecasting, margin management, and SOW development; utilizes CRM tools to monitor revenue, track project health, and ensure programs are delivered on scope, on time, and within profitability targets• Manages and mentors a multidisciplinary team including digital solutions specialists, project managers and medical writers, establishing effective workflows, setting clear expectations, and supporting professional development to maintain consistently high-quality deliverables• Contributes to company growth through development of SOPs, onboarding and training initiatives, participation in hiring and interviewing, and testing of internal platforms to improve workflows and organizational efficiency
EDUCATION
McMaster University
Master of Science - MS, Neuroscience - Psychiatry
University of Guelph
Honours Bachelor of Science - BSc, Brain, Cognition and Neuroscience
ABOUT NICOLE GREISMAN
Account Director & Scientific Strategist at Impetus Digital
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