Hailey Bui
Marketing & Communications Manager @ CAMS | Corporate Communications, Digital Marketing
- Role
- Marketing Communications Manager at CAMS
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Hailey Bui
Strategic, creative professional with a M.A. in Mass Communications and 5+ years of experience standardizing marketing procedures, developing impactful communications content, growing online communities, and conducting in-depth research.Proven ability in maintaining websites, focusing on SEO and lead generation, with expertise in designing digital and print marketing materials as per brand standards. Adept at building multi-channel marketing campaigns, particularly for B2B clients, and driving online advertising campaigns across various platforms for effective lead generation. Track record of managing multiple end-to-end projects while possessing comprehensive knowledge of the Energy/Oil & Gas industry. I follow through to the end.I am sure of what I want.I am a get-it-done, on-time, and disciplined spirit.I think like a customer.I can help you with:Social MediaDigital AdvertisingContent MarketingMarketing StrategiesSEO
Experience
Marketing Communications Manager
Mar 2025 — Present · Houston, TX, US
Manage and grow the company’s social media presence by driving community engagement through targeted content development, maintaining professional profiles, and tracking/measuring KPIs to support brand visibility in the power generation, oil & gas, and renewable markets.• Develop and standardize logistics, marketing, and PR procedures, with a strong focus on media relations to strengthen the company’s reputation and outreach within the energy industry.• Streamline award application processes for 50+ energy-related programs, securing 20+ prestigious recognitions that elevated the company’s standing among energy sector leaders.• Utilize best practices for maintaining a website by actively tracking and analyzing SEO, web traffic, and lead generation metrics with a keen focus on optimizing online presence and performance.• Produce impactful corporate communications—press releases, story angles, and thought leadership content—highlighting the company’s technical expertise, project successes, and sustainability initiatives.• Design and produce digital and print marketing materials aligned with brand standards to support proposals, conferences, and industry campaigns.• Implement a tracking system to monitor the creative team\'s workflow and align the content library with strategic goals.• Establish a highly effective template for award applications, optimizing the submission process and consistently increasing the company\'s winning rate.• Partner with subject matter experts to develop authoritative energy industry content, boosting SEO rankings and brand authority.• Research, prepare, and submit conference abstracts to premier energy and power generation events, positioning company experts as key voices in the sector.
Education
University of Houston
Master's of Arts, Mass Communication/Media Studies
2020 — 2022
University of Houston
Bachelor’s Degree, Advertising
2015 — 2019
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