Nandha Gopala Guhan Balakrishnan

About Nandha Gopala Guhan Balakrishnan

Passionate marketing professional with over 5 years of hands-on experience in B2B SaaS…

Experience

1. Product Marketing Manager

   Codevantage Inc

   Feb 2024 — Present · Coimbatore, IN

   Bullet.so - Notion Website Builder; Mindmap.so - Notion Mind Mapping tool; and other toolsImproved trial-to-paid conversions by 120% through funnel A/B testing and optimized onboarding flows.Designed segment-specific onboarding, cutting time-to-value by 50%+ and accelerating user adoption.Revamped PLG onboarding, onboarding email, and in-app campaigns, boosting product usage by 60%.Used GA4, Hotjar, and PostHog to identify and remove friction points, directly increasing conversions and revenue.Built dashboards and segmentation models to personalize messaging, in app messaging, nudges for users and guide campaign strategy.Drove 120% revenue growth in 2 months, and 20 % MoM growth.Influenced roadmap decisions that led to 50% adoption of new features and a 20% retention.Collaborated with product teams to reduce churn by 15% and streamline onboarding.Launched product from 0 → 1, acquired first users, and scaled to in 6 months; ranked #3 Product of the Day on Product Hunt.Defined and executed GTM strategies for 2 new SaaS products, including, product research, ICP definition, product positioning, and messaging channels.Conducted webinars to engage trial users, educate on product value, and drive upgrades.Developed and launched 2 major product features with 50%+ adoption rates.Led roadmap execution and cross-functional collaboration between product, engineering, and growth.