Deanna Ng
Senior Marketing Manager - Direct Marketing / Demand Generation / Product Marketing
- Role
- Senior Marketing Manager at LexisNexis Risk Solutions
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Deanna Ng
Versatile, detail-oriented, senior marketing manager experienced in lead generation and product marketing, including new account acquisition, customer activation and retention, loyalty and cross-sell marketing programs with multi-million dollar budgets for large corporations, including 10 years marketing a client\'s credit card product. Experienced in B2C and B2B. INDUSTRY EXPERTISE IN:* Financial crime compliance including anti-money laundering and anti-bribery & corruption.* Fraud prevention, identity verification, payments efficiency solutions.* Accounting software add-ons for small businesses including payroll, direct deposit, electronic filing, and merchant credit card processing.* Consumer financial products including credit cards, insurance, investments, annuities, and deposit products. MARKETING EXPERTISE IN:* Direct marketing requiring targeted list selection, database modeling, statistical testing, creative development and print production.* Product marketing for new product launches and enhancements including creating collateral such as brochures, sales pitch decks, website pages, promotional emails, in-product advertising.* Lead generation campaigns including integrated, multi-channel programs.* Credit card issuer marketing for new account acquisition and activation/retention.* Loyalty programs including travel services, merchandise and gift card rewards programs.* Inventory management and printing of collateral including applications, welcome packages and legal disclosure.* Statement marketing on in-house and outside vendor platforms for printed and online statement.
Experience
Senior Marketing Manager
Aug 2022 — Present · Alpharetta, GA, US
Education
University of Utah - David Eccles School of Business
M.B.A.
1994 — 1997
The American College of Financial Services
CLU, Chartered Life Underwriter
2003
Rutgers University
B.S., Marketing
1984 — 1988
Skills
- Lead Generation
- Customer Acquisition
- Direct Mail
- Integrated Marketing
- Management
- Marketing Strategy
- Database Marketing
- Marketing
- Product Launch
- Segmentation
- Strategy
- Online Marketing
- Demand Generation
- Multi-Channel Marketing
- Marketing Communications
- Email Marketing
- Product Marketing
- Project Management
- Financial Services
- Crm
- B2b
- Direct Marketing
- Product Management
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