Lea Doan S.

About Lea Doan S.

I’m a user-centered UX/UI Product Designer & UX Researcher with 5+ years of experience designing data-informed, scalable solutions across fintech, SaaS, AI-powered climate tech, and enterprise platforms. With roots in applied math, 6+ yrs in marketing strategy, and UX research, I bring a sharp analytical lens to every phase of the design process - from mapping systems and flows to interpreting metrics and driving retention. Lately, as the sole T-shaped UX designer at a fast-moving fintech startup, I led the 0→1 research, mobile-first design, and launch of new billing features that helped land two B2B clients representing 500+ U.S. locations from their end customers, projected to drive $1M in revenue by 2025. Built a design system that cut handoff time by 30% and improved consistency across the platform. Led a fintech mobile app redesign that boosted user conversion by 15% in the UAE market. I also contributed to UX research at enterprise scale, including usability testing and insight validation for A.P. Moller Maersk’s employee platform. Shaped product structure and tools for an AI-driven, data-intensive platform that helped secure a government contract with the BVI government in 2024. I’m currently seeking a remote or hybrid mid-to-senior role—ideally in fintech, travel tech, AI/ML tech or health tech with a collaborative, product-led team in the US, Thailand and Singapore. I’m especially drawn to AI-powered products and untangling complex systems to create clarity for both users and teams. What I bring to every team: User-centered design approach + 🧐 Data-driven decision making 5+ yrs of building digital user experiences for startups and enterprise products Strong knowledge of UI/UX principles & Product Strategy Strong experience in Information Architecture Proven high cross-disciplinary collaboration skills & constructive feedback 8+ yrs of experience in user and market research 2 ways to learn more or get in touch: Email me at l••••••••@gmail.com View my portfolio at https://uxfol.io/leauxdesignandmore

Experience

1. Product Designer, Loyalty Partnership Programs

   JetBlue

   Jun 2025 — Present · US

   As part of JetBlue Airways’ Loyalty Partnerships team, I collaborate with cross-functional partners—including product managers, engineers, and researchers—to enhance the consumer-facing TrueBlue loyalty program. I focus on designing seamless, customer-centric digital experiences that drive engagement, improve member journeys, and align with strategic business goals. My role involves shaping end-to-end user flows, contributing to design systems, and supporting mobile and web experiences for tens of millions of JetBlue customers.

Education

• Mälardalen University

  Bachelor of Science - BS, International Economics

• Mälardalen University

  Bachelor of Science - BS, Business Administration and Management, General

• Alison

  Diploma of Education, Software Project Management

• Mälardalen University

  Bachelor of Science (BSc), Analytical Mathematics with specification in Finance/ Analytical Finance

  2014

Skills

• English
• Teamwork
• Team Leadership
• Strategic Planning
• Business Analysis
• Market Research
• B2b Marketing Strategy
• Microsoft Office
• Research
• Project Management
• Financial Analysis
• Business Statistics
• Customer Service Management
• Long-Term Customer Relationships
• Matlab
• Latex
• Functional Data Analysis
• Presentations
• Social Media Marketing
• Customer Service
• Microsoft Word
• Kaizen
• Gemba
• Supply Chain Operations
• Microsoft Excel
• Business Strategy
• Freight Forwarding
• Negotiation
• Management