Karena Newman
Customer Engagement Client Lead Raley\'s @dunnhumby
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WORK HISTORY
Customer Engagement Client Lead Raley\'s @dunnhumby
EDUCATION
Purdue University Daniels School of Business
Master of Business Administration (M.B.A.), Marketing & Business Analytics
Harvard Business School Online
Other; Core: Credential of Readiness
Purdue University
Bachelor of Science, Retail Management
SKILLS
ABOUT KARENA NEWMAN
I have been chasing the consumer since my first day of undergrad at Purdue University. I started my journey as an Industrial Design student (a.k.a. consumer product design). I quickly realized that while I loved art and engineering, I was truly passionate about the consumer on the other side. I didn’t want to just design products, I wanted to understand how the consumer was using and engaging with the item at hand. I switched majors to focus my energy on understanding consumer behavior. I graduated in 2014 with a Bachelor’s Degree in Retail Management and immediately entered the field to interact face-to-face with customers. While these interactions were valuable, I felt that there was a missing link in the retail chain. Conversations with guests seemed to be one-sided, with very few channels to elevate the customer perspective upstream. On a mission to be the customers’ voice within business, I returned to my alma mater in pursuit of my MBA.
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