Neville Wiles

About Neville Wiles

I’m a Digital Marketing guy with a passion for helping brands grow through data‑driven insight, thoughtful storytelling, and intentional customer experience design. I specialize in building multichannel strategies that connect the right message with the right audience driving engagement, conversions, and measurable long‑term impact.My experience spans SEO/SEM, content strategy, paid media optimization, and analytics. I have studied AI and work with it to deploy chatbots and email agents. Collaboration is central to my work, and I thrive in environments where strategy, creativity, and experimentation overlap.I’m continually exploring emerging digital trends and marketing technologies to stay ahead of the curve. Whether optimizing funnels, refining brand positioning, or shaping end‑to‑end campaign frameworks, I’m driven by curiosity and the pursuit of stronger results.If you’re interested in connecting around strategy, analytics, or new ideas in digital marketing. let’s connect!Core Skills:Digital Strategy & Multichannel CampaignsSEO/AEO/GEO/SEM & Paid Media OptimizationPaid Media ChannelsAI Agent Development and Optimization Content Strategy & Brand MessagingPerformance Analytics & ReportingFunnel Optimization & Conversion StrategyCustomer Journey MappingA/B Testing & ExperimentationMarketing Automation & CRM Tools

Experience

1. Digital Marketing Strategist

   Service Express

   Apr 2024 — Present · Grand Rapids, MI, US

   As the Digital Marketing Strategist at Service Express, I lead the planning, execution, and optimization of our paid media programs across multiple channels. I drive cross‑departmental strategy, manage key vendor relationships, and ensure our campaigns align with broader business goals. Alongside strategic ownership, I remain hands‑on with the platforms and tools that power our digital performance, including- Google Analytics- Google Ads- Google Campaign Manager- Google Tag Manager- LinkedIn Campaign Manager- Microsoft Ads- Content Syndication programs- 6sense- Marketo (web development and form creation)My role blends strategic direction with technical execution to deliver measurable growth, improve lead quality, and strengthen our digital marketing ecosystem.

Skills

• Social Marketing
• Hubspot
• Digital Strategy
• Integrated Marketing
• Adobe Creative Cloud
• Relationship Marketing
• Email Marketing
• Puns
• Google Adwords
• Communication
• Google Analytics
• Public Speaking
• Google Search Console
• Marketing
• Brand Management
• Content Strategy
• SEO
• Integrated Marketing Communications Planning
• Corporate Branding
• Creative Strategy
• Marketing Research
• Advertising
• Leadership
• Inbound Marketing
• Online Marketing
• Interpersonal Communication Abilities
• Networking
• Social Networking
• Brand Awareness
• Social Media Measurement
• Social Media Marketing
• Adobe
• Search Advertising
• Pulling Off a Bow Tie
• Indesign
• Marketing Communications
• Illustrator
• Search Engine Optimization
• SEO Copywriting
• Google Tag Manager