Brian Waters

About Brian Waters

I enjoy working with others who have a passion (dare I say a maniacal one) passion to drive transformational (not incremental) change.Questions I love: How do I identify actionable revenue growth levers – and which ones to pursue now and in what order? How do I transform sales and marketing to scale from $500M to $1B in revenue – in the next 18-24 months? How do I build, nurture and grow an iconic brand – and demonstrate the return and value in doing so? How do I tell a clear, consistent and concise story to buyers – that aligns with how they want to buy? How do I structure the organization to be more efficient and effective – that allows people to do their best work?What drives me: Solving complex, thorny problems at the intersection of marketing, sales, creativity and technology. Moving at speed, relentless in the pursuit of revenue, profit, market share, enterprise value and customer experience. Building and leading a rock star team that provides the innovative, critical thinking to fuel the organization’s growth. Identifying and coaching next generation talent.Where I’ve been: Large and small organizations – from publicly traded Fortune 500 to privately-held, private-equity mid-market companies. Operating leader – including marketing, sales, strategy as a VP/Director/Chief-of-Staff. Consulting leader – specializing in revenue growth, particularly among clients in software and technology.Domain Knowledge: Account Segmentation | Agency Management | Brand Management | Budgeting Planning | Business Process Transformation | Campaign Management | Content Development | Customer Experience | Customer Journey | Demand Generation | Go-To-Market Strategy | Market Segmentation | Marketing Effectiveness | Marketing Operations | Marketing Organizational Design | New Product Development | Partner Marketing | Persona Development | Product Marketing | Sales Enablement

Experience

1. Deals Strategy & Gtm Value Creation

   Strategy&

   Jan 2024 — Present

Education

• Florida State University

  BS, Marketing

• Duke University - The Fuqua School of Business

  MBA

Skills

• Business Planning
• Segmentation
• Advertising
• Marketing
• Integrated Marketing
• Social Media Marketing
• Brand Management
• Cross-Functional Team Leadership
• Competitive Analysis
• Marketing Strategy
• Management
• Disney
• Entertainment
• Marketing Communications
• Market Planning
• Strategy
• Customer Insight
• Marketing Management
• Thought Leadership
• Management Consulting
• Product Marketing
• Market Research
• International Marketing
• Digital Marketing
• Leadership
• Analytics
• Strategic Planning
• Theme Parks
• Product Development
• Innovation