Matthew Neumann
Senior Account Leader | Driving Revenue, Retention & Scalable Marketing Strategy | AI-Enabled Decision Making
- Role
- Senior Client Services Manager at Brkthru
- Location
- Haverhill, MA, US
- LinkedIn followers
- 500 followers
About Matthew Neumann
Senior Account and Partnerships leader with nearly 20 years of experience driving revenue growth, client retention, and strategic marketing execution across SMB, enterprise, and Fortune 500 clients.I operate at the intersection of strategy, performance, and execution—partnering with executive stakeholders, agency leadership, and cross-functional teams to translate business objectives into scalable marketing programs with measurable impact.My work spans full lifecycle ownership: campaign and platform strategy, executive-level reporting and insights, budget and contract management, RFP leadership, and operational process design. I’m known for building trusted client relationships while creating repeatable frameworks that improve efficiency, consistency, and long-term growth.Recently, I’ve been deepening my focus on applied AI—using AI tools to accelerate analytics, reporting, insight generation, and decision-making across marketing workflows. My interest is practical, not theoretical: leveraging AI to enhance speed, clarity, and strategic outcomes.I’ve worked with organizations ranging from local businesses to global enterprises across automotive, tourism, hospitality, media, technology, and publishing.
Experience
Senior Client Services Manager
Oct 2021 — Present
Senior Client Services Manager at Brkthru, leading complex, high-value client portfolios and driving measurable business growth through strategic marketing execution and cross-functional alignment.Act as strategic owner across the full client lifecycle—defining campaign architecture and platform strategy, leading RFPs and platform demos, managing budgets and invoicing, and delivering executive-level reporting with clear, data-driven recommendations.Partner closely with agency leadership, sales, media, and analytics teams to translate performance insights into actionable growth strategies, long-term marketing direction, and expanded client relationships.In addition to client delivery, focus on leadership and scale: building repeatable processes, mentoring and training teams, and designing operational frameworks that improve efficiency, quality, and consistency.Increasingly apply AI-enabled tools to reporting, analysis, and insight generation to improve speed, clarity, and decision-making across client engagements.
Education
Johnson & Wales University
Transferred
Bridgewater State University
Criminal Justice & Psychology
Skills
- Wordpress
- Public Relations
- Graphic Design
- Online Advertising
- Microsoft Powerpoint
- Social Networking
- Social Media Marketing
- Microsoft Excel
- Leadership
- Microsoft Office
- Sales
- Web Design
- Search Engine Marketing (Sem)
- Direct Marketing
- Fundraising
- Marketing Strategy
- Oral Communication
- Social Media Management
- Mobile Marketing
- Customer Service
- Advertising
- Sales Training
- Website Development
- Training
- Public Speaking
- Event Management
- Sem
- Event Planning
- Business Development
- Digital Marketing
- Search Engine Optimization (SEO)
- Written Communication
- Brand Development
- Google Adwords
- Operations Management
- SEO
- Marketing Communications
- Dreamweaver
- Finance
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