Gautam Malik

About Gautam Malik

MARKETING LEADER WITH 17 YEARS of EXPERIENCE | B2B IT, AI & ENTERPRISE TECH Strategic marketing professional with 17+ years of expertise in demand generation, GTM strategy, marketing operations, and project management for global IT/ITES companies. Proven success in driving multi-million-dollar pipelines, leading integrated campaigns, and orchestrating high-impact product launches across AI, automation, cloud infrastructure, and enterprise tech solutions.CAREER HIGHLIGHTS•At EdgeVerve Systems (Infosys), As a marketing specialist orchestrated global GTM for AI & Automation product lines with full lifecycle ownership from positioning to SQL conversion, resulting in $20M+ pipeline with $2M budget.•Conceptualized and delivered award-winning campaigns recognized at Infosys Colligo 2024 and AdvantEdge 2023 using email, social, paid media, webinars, influencers, and third-party syndication as mediums.•Produced marquee reports in partnership with analysts and internal SMEs (e.g, Generative AI & Intelligent Automation Trend Reports, Generative AI & Operational Excellence Report, Generative AI & Supply Chain Integration Report, Supply Chain Visibility & Demand Sensing Report, Food Safety & Traceability Guide).•AI driven marketing Transformation- Leveraged AI-driven marketing stack with Yarnet, Midjourney, Gemini LLM, and Factors.ai for advanced targeting and engagement.• At Langoor, Havas Media, I was mapped to the CMO of Lenovo Infrastructure Solution Group, APAC to drive the demand generation for Lenovo ISG- Cloud computing, IOT and Edge server business units, generating $1B+ qualified pipeline across strategic accounts.•Planned and launched the flagship CXO webinar event during covid named “Lenovo C-Suite Chat Show” & Partner marketing loyalty program.•At Adfactors PR, a PR agency, I had established the digital team at bangalore and led social media and influencer marketing for Titan ConnectedX Smartwatch, including journalist engagement, CXO interviews, and press release dissemination.•Executed TataCHA store launch campaign using influencers and press outreach across digital and PR platforms.•At Webenza, a digital agency, I had led website personalization using acquia, UX and SEO revamp for Mindtree, increasing audience retention by 20% and SEO score by 30%.•At Position2 Marketing agency, I had led the ITC BNatural Kinnow Launch Campaign- Executed regional GTM with creative storytelling (Prof. Kinnow), influencer marketing and radio; achieved 60% share of voice much ahead of Dabur Real and Pepisco Tropicana for 3 months.

Experience

1. Marketing Specialist

   EdgeVerve

   Jan 2025 — Present · Bengaluru, IN

   Demand Generation

Education

• SYMBIOSIS INTERNATIONAL UNIVERSITY

  Master of Business Administration (M.B.A.), Information Technology

  2014 — 2015

• Jawaharlal Nehru National College of Engineering, Shimoga

  Bachelor's Degree, Telecommunications Engineering

  2003 — 2007

• S.T Xaviers, Bokaro Steel City

  Associate's Degree, Mathematics, Physics & Chemistry

  2000 — 2002

Skills

• Management
• Client Engagement
• Business Development
• Digital Marketing
• Marketing Operations
• Vendor Management
• IT Risk Management
• Sap Sd Module
• Customer Relationship Management (Crm)
• Oracle
• Requirements Analysis
• Nist 800-30
• Marketing Strategy
• IT & Business Strategy Alignment
• Managerial Economics
• Pmp
• Project Management
• Corporate Marketing
• Service Delivery Management
• Software Project Management
• Itil
• Corporate Governance
• Risk Management
• Team Management
• Allegro
• Sap Warehouse Management
• Business Continuity Planning
• Iso 27001
• Requirements Gathering
• Account Management
• Pl/Sql
• Transition Management
• Octave
• Agile Project Management
• Product Management
• Operations Management
• Service Delivery
• IT Audit
• Business Analysis
• Business Process Management