Netra Desai

About Netra Desai

Seasoned professional with 10+ years of experience in developing and executing successful public relations campaigns that enhance brand reputation, increase visibility and drive business growth. Adept at managing crises and mitigating reputational risks, swiftly implementing response plans to minimize negative impact and maintain brand integrity. Develop and align PR strategies for the C-suite leadership to drive the overall business objectives, ensuring that communication efforts support and enhance the company\'s larger goals.

Experience

1. Senior Manager Corporate Communications

   Croma

   Apr 2025 — Present

   I lead the development and execution of PR and media relations strategies to enhance brand reputation and visibility. My responsibilities include managing media inquiries, overseeing PR agency partnerships, and collaborating with cross-functional teams to design integrated communication strategies. I also play a key role in amplifying marketing initiatives through earned media, ensuring alignment with business goals and stakeholder expectations.

Education

• S K Somaiya college of Arts, Science & Commerce

  Bachelor of mass media (B.M.M), Advertising

  2010 — 2013

Skills

• Marketing
• Financial Planning
• Brand Development
• Social Media
• Research
• Press Releases
• Powerpoint
• Microsoft Excel
• Public Speaking
• Internal Communications
• Media Relations
• Microsoft Word
• Business Development
• Digital Marketing