Udayan Bose

About Udayan Bose

Udayan started NetElixir with a vision to help businesses succeed online. Two decades later, NetElixir continues to drive exceptional results for e-commerce clients around the globe through a combination of proprietary AI-powered technology, strategic growth models, and expert campaign management services.With Udayan’s determination and persistence, NetElixir now operates out of North America, Europe, and South Asia, and has connected over 700 retail and direct-to-consumer clients with their customers around the world. His exclusive focus on the e-commerce industry has helped NetElixir become the de facto digital marketing expert and has allowed the company to foster partnerships with industry leaders like Google, Microsoft, Meta, and UPS.Udayan is also the Co-Founder and leader of the non-profit foundation of NetElixir, The UDAAN Trust. The foundation helps underprivileged girls in rural India pursue their dreams of a better life by sponsoring their high school and college education and supporting them in securing permanent employment.Prior to NetElixir, Udayan was the Director of Business Development at PartyGaming, where he built a successful online bingo business from scratch. Udayan is passionate about academics and is an Innovation Fellow at the Eugene Lang Entrepreneurship Center at Columbia Business School where he mentors MBA students on innovation and entrepreneurship.He also lectures the MBA classes at the Johnson School of Management (Cornell University), Baruch College (City University of New York), and the Indian School of Business.Udayan has a Bachelor’s Degree in Chemical Engineering from the Indian Institute of Technology, Delhi, and an MBA from Mumbai University.

Experience

1. Founder & CEO

   NetElixir

   Jan 2004 — Present · Princeton, NJ, US

   NetElixir is an independent growth marketing agency for leading retail, DTC, and B2B brands. We have been driving profitable growth for e-commerce businesses since 2004, by combining a high-tech and high-touch approach to digital marketing. Leveraging our AI-powered customer intelligence platform, LXRInsights, we predictably identify, engage, and win high-value customers through targeted demand generation campaigns on search, social, programmatic display, and retail media channels. Our strategic insights empower brands to humanize their customer relationships and draw the line between invasive and inventive marketing.

Education

• Indian Institute of Technology, Delhi

  B.Tech, Chemical Engineering

  1990 — 1994

Skills

• Emerging Technologies
• Google Adwords
• Sales
• Lead Generation
• Campaign Management
• Conversion Optimization
• Web Analytics
• Ppc
• Web Marketing
• A/B Testing
• Affiliate Marketing
• Strategy
• E-Commerce
• Online Advertising
• Entrepreneurship
• Sem
• Online Retail
• Mobile Marketing
• Social Media Marketing
• SEO
• Corporate Development
• Digital Marketing
• Online Marketing
• Marketing Strategy
• Search Advertising
• Digital Strategy
• Google Analytics
• Landing Page Optimization
• Marketing Analytics
• Marketing
• Search Engine Marketing (Sem)
• Analytics
• Start-Ups