Nessim A. Khalfi
Global Marketing & Brand Initiatives Director @SEPHORA
Signup · Get unlimited contacts
WORK HISTORY
Global Marketing & Brand Initiatives Director @SEPHORA
Paris, FR
Reporting to Global CMO (COMEX Member)Appointed to establish Sephora’s global brand marketing function — a newly created leadership role driving innovation, strategic partnerships, and global brand equity.• Built the Function from Scratch — Designed and implemented the global brand marketing organization, processes, and toolkit.• Global Brand Partnerships — Led strategic collaborations with Rare Beauty, Haus Labs, Kayali, Makeup by Mario, Sol de Janeiro, YSL Beauty, Gucci Beauty & more; scaled exclusive marketing programs across 27+ markets.• Olympics 2024 Leadership — Shaped Sephora’s strategy for the Paris Games, with breakthrough storytelling and athlete activations (Club France, Parc des Champions).• SEPHORiA Global Expansion — Transformed Sephora’s flagship event into a multi-market experience (US, France, China, UAE, Brazil), matching top-tier fashion benchmarks in EMV.• Unified Brand Storytelling — Reimagined Sephora’s curation strategy under “One Sephora,” enabling global-local alignment on retail communications.• Regional Growth Acceleration — Supported Latin America’s marketing capabilities, supporting brand expansion and category growth in Mexico and Brazil
EDUCATION
SGH Warsaw School of Economics
Master's degree
Intégrale
Classe Préparatoire HEC
Les Francs-Bourgeois
Baccalauréat, ES
KEDGE Business School
Master "Grandes Ecoles", Marketing & International Business
ABOUT NESSIM A. KHALFI
With over a decade of experience in marketing and brand strategy, I currently serve as the Global Brand Initiatives Director at SEPHORA. Passionate about creating transformative brand experiences, I collaborate with cross-functional teams to elevate global initiatives that align with SEPHORA\'s mission of empowering beauty diversity and innovation. I am dedicated to fostering collaboration, enabling growth, and integrating innovative solutions to enhance customer engagement and drive brand equity. At SEPHORA, I oversee and contribute to initiatives that position the brand as a global leader in beauty. My expertise includes driving impactful brand strategies worldwide, developing engaging consumers experiences, and creating cohesive brand narratives. Building on my prior experience at Procter & Gamble, Gucci Beauty & Coty, I continue to integrate 360 strategies and innovation to achieve exceptional results in a competitive market.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.