Neomi Tharkan

About Neomi Tharkan

I’m a marketing strategist and digital business partner with 4+ years of experience driving impactful campaigns and brand growth for global organizations such as Amazon, Adobe, Hero Housing Finance, and Van Heusen. My work sits at the intersection of creativity, strategy, and business impact—translating ideas into high-performing marketing initiatives that strengthen brand presence and build meaningful customer connections. Currently, I work as a Digital Marketing Consultant (Digital Business Partner) at CGI, where I support digital marketing initiatives across the APAC region. My role focuses on leveraging digital platforms and data-driven strategies to strengthen brand visibility, enhance employee engagement, and support recruitment marketing. I collaborate closely with senior leadership and cross-functional teams to deliver integrated campaigns across web, social media, and marketing automation platforms such as HubSpot. My work involves shaping regional digital strategies, managing social media and website content, driving employee advocacy programs, and translating analytics into actionable insights that inform marketing and communication decisions. By combining strategic thinking with execution excellence, I help align regional initiatives with global marketing objectives while ensuring strong storytelling, brand consistency, and measurable impact. I hold an MSc in Applied Innovation Design from Bangor University, where I developed a strong foundation in design thinking and innovation strategy. This approach continues to shape how I solve complex marketing challenges—blending human-centered design with digital transformation to create marketing that is both creative and performance-driven. Core strengths: • Digital Marketing Strategy & Campaign Execution • Strategic Account & Stakeholder Management • Recruitment Marketing & Employer Branding • Social Media Strategy & Analytics • Influencer Marketing & Brand Partnerships • Cross-functional Collaboration • Marketing Automation (HubSpot) • Human-Centered Design & Innovation I’m driven by the challenge of solving complex marketing problems and enjoy working with teams that push boundaries, embrace innovation, and create meaningful impact.Let’s connect if you’re building something bold.

Experience

1. Digital Marketing Consultant

   CGI

   Feb 2026 — Present · Bengaluru, IN

Education

• Bangor University

  MSC Applied Innovation Design, Innovation Strategy, Design Thinking, and Creative Leadership

• Christ University, Bangalore

  Bachelor of Business Administration (BBA) Honours in Entrepreneurship Development, Innovative Entrepreneurship & Strategic Business Leadership (BBA Honours)