Neo Chen

Senior Ad Operations Manager @Resident Advisor

Berlin, DE

Resident Advisor (RA) is an online music magazine and community platform dedicated to showcasing electronic music, artists and events across the globe- Oversee the trafficking, management, and optimization of digital ad campaigns across web, mobile, app, and email, ensuring seamless execution and high performance- Lead the setup, execution, and performance tracking of campaigns across Google Ad, Kevel and Social Ads- Analyze and optimize campaign performance through in-depth monitoring of key metrics, ensuring full delivery and maximizing creative effectiveness- Develop and present comprehensive post-campaign reports with actionable insights to improve future strategies- Provide strategic account management and exceptional client service, acting as a trusted advisor for advertisers and internal stakeholders- Stay ahead of industry trends, emerging ad technologies, and best practices to drive innovation and efficiency in ad operations- Troubleshoot complex operational issues, working cross-functionally with revenue, product and devlopment teams to resolve challenges and enhance workflows.