Chris Nelson
VP, Marketing & Digital | Exec Leadership, Data-Driven Growth, Program Management, Operations, Website, and Product | I help orgs solve complex marketing and digital challenges.
- Role
- Consultant, Digital and Strategic Marketing at Aranscia
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Chris Nelson
Energetic leader with a marketing, digital, and program management emphasis, spanning 19 years in startups, Fortune 500, agency, and consultancy. Implementing large acquisition and performance marketing strategies: extensive digital, paid marketing, brand, website product management, agile project management, and scalable revenue growth. • Fast-paced and versatile problem solver, blending analytical skills with creative solutions. • Strong leader, motivator, and mentor with a passion for learning and team development.• A champion for people, character, and cross-functional collaboration.• Adept communicator; thriving under pressure, delivering in clutch situations.Professional skills include:• Marketing & Brand Strategy• Executive Leadership• Digital, Paid Media / Performance Marketing, Analytics• Content Development• SEO, SEM, Email, Social Media• Lead Gen, Growth, Site Product Management, UX• Technical Project Management (agile)• Agency/P&L Management• Vision and Long-Range PlanningCapabilities: Growth Marketing, Marketing Strategy, Senior Leadership, Branding, Interactive / Digital / Social Marketing, Lead Generation, Product Led Growth (PLG), Lifecycle Management and Retention, Team Building, Content Strategy, Marketing Communications, Group Management, Revenue & ROI Growth, Website & Product Management, SEM / SEO, PPC, Analytics, Usability, UX / UI, Sales Funnel and Pipeline, Reporting, DaaS, SaaS, B2C, B2B, startup, Fortune 500.Featured in- eMarketer:\'MEDIA VOICES: Twitter Still Litmus Test for Success, Says CMT\'; Danielle Drolet- eMarketer:\'SOCIAL TV: Marketers’ Enthusiasm Cools a Bit, but Experimentation Continues\'; Debra Aho Williamson, Danielle Drolet, Corey McNair- The Tennesean:\'Twitter Rules at CMA, Bonnaroo Music Festivals\'; Anita Wadhwani
Experience
Consultant, Digital and Strategic Marketing
Sep 2024 — Present
Consulting to deliver strategic digital and web programs for B2B SaaS, enhancing user engagement / demand initiatives- Website program management, user experience, demand generation, digital strategy, and analytics.
Education
Babson College
Bachelor of Science, Marketing / eCommerce
The University of Edinburgh
Exchange program
Skills
- Web Analytics
- Strategic Planning
- Lead Generation
- Social Marketing
- Social Media Integration
- Digital Marketing
- Networking
- Sem
- Online Marketing
- Television
- Community Management
- Social Media
- Digital Storytelling
- Leadership
- Online Advertising
- Analytics
- Content Strategy
- Marketing Strategy
- Public Speaking
- Google+
- Branding & Identity
- Entrepreneurship
- Social Media Marketing
- Project Management
- Management
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