Nelson Tsuboi

Senior Business Insights & Analytics Manager @Article

Burnaby, BC, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Aug 2024 — Present

Senior Business Insights & Analytics Manager @Article

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Vancouver, BC, CA

Built and Led the Company’s First Analytics Team: Founded the inaugural Business Insights and Analytics team, centralizing data analysis across all departments for more cohesive strategic insights.• Strategic Data Leadership: Spearhead the negotiation and implementation of the company\'s data infrastructure, ensuring robust, scalable analytics solutions.• Enhanced Business Intelligence: Implemented advanced statistical experimentation and analysis, driving informed decision-making and strategic investments company-wide.• Unified Data Analytics Function: Transitioned business analysts from isolated departmental roles into a centralized team, fostering cross-functional collaboration and enhancing the business\'s data-driven culture.

EDUCATION

2010 — 2013

USP - Universidade de São Paulo

Bachelor of Technology (BTech), Information Technology

2005 — 2009

USP - Universidade de São Paulo

Bachelor of Computer Science, Computer Science

2001 — 2003

Instituto Federal de Educação, Ciência e Tecnologia de São Paulo - IFSP

Highschool, Basic Computer Skills

2017 — 2017

Business Training Company

Business Administration and Management, General

SKILLS

Marketing CommunicationsOnline MarketingManagementOperating SystemsHtmlSocial Media MarketingGoogle AdwordsAlgorithmsOnline AdvertisingData MiningCloud ComputingDigital MarketingVbaWeb DevelopmentC++SEOSoftware DevelopmentPythonSemData WarehousingMysqlSearch Engine Marketing (Sem)Ms ProjectGoogle AnalyticsPhpWekaMarketing StrategyCBusiness StrategyE-CommerceWeb AnalyticsDerivativesJavaSqlAmazon Web Services (Aws)LinuxPentahoSocial MediaEclipseMarketing

ABOUT NELSON TSUBOI

I am a Growth Marketer with 10+ years of experience delivering go-to-market strategies for early stage tech startups in Brazil and Canada. Helped accelerate growth for companies at Sequoia Capital, Rocket Internet GMBH, Kaszek Ventures, Global Founders Capital and Redpoint eVentures using full-stack marketing tactics.Results-driven and strategically minded Senior Manager with a proven track record of leveraging data analytics to drive business growth and optimize marketing strategies. Demonstrated expertise in leading cross-functional teams, negotiating partnerships, and implementing innovative solutions.In my free time, I enjoy contributing to startup communities as a mentor. I am passionate about new challenges to improve and make real impact on people\'s lives.If you think that I could add value to your network, add me as a contact.

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Nelson Tsuboi — Senior Business Insights & Analytics Manager at Article in Burnaby, BC, CA | Unifers