Nelly Steiner
Digital Marketing | Branding | Campaign Management | Content Strategy
- Role
- Marketing Manager at Mox Boarding House
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Nelly Steiner
Highly inventive, goal driven, community oriented, adept marketing manager experienced in blending creativity and strategy to develop powerful campaigns that drive customer engagement and brand awareness. Has advanced from managing Mox Boarding House\'s social media accounts as Retail Sales Associate to setting strategic goals and crafting key initiatives as Marketing Manager. Including current role responsibilities of developing branded print and digital assets, merchandise, and products. Collaborates exceptionally well with cross-functional, internal and external teams in different regions to ensure partners are thoroughly supported while maintaining brand alignment.
Experience
Marketing Manager
Nov 2019 — Present · Seattle, WA, US
Developed strategies and launched campaigns to drive traffic and engagement; utilizing multi-channel approaches including print and digital ads, PPC marketing, social media, affiliates, and blog content contributing to Mox Boarding House’s 44% YOY online growth- Coordinate with external advertising partners and PR agencies to craft and execute innovative top-of-the-funnel campaigns designed to increase brand awareness and generate sales on key campaigns- Develop, coordinate, and execute the in-store event and product marketing strategies for major gaming IPs like Pokémon and Magic The Gathering, using metrics derived from Google Analytics, Google Ads, and POS data- In 2020 during Covid-19 restrictions, remotely created marketing and roll out strategies to launch Mox Boarding House Portland. Which laid the foundation for the store to become the best-performing location across the company, surpassing the flagship store\'s revenue by 9% in 2021. The same marketing strategies and rollout model are being used for the 2023 launch of another Mox store in Arizona- Crafted Mox Boarding House\'s visual identity and voice. Building the marketing brand book including tone, voice, font, logo usage, brand colors, and brand standards resulting in a cohesive brand image- Develop ideas and strategies for new branded merchandise, assist in vendor selection, production management, sample review, and final print/production- Launched Mox’s first email marketing channel using MailChimp, which saw a 300% increase in subscribers within the first two months after launch- Manage a team of three Sales and Marketing Associates located across the country to deliver c-suite promotional strategies for regional markets- Deliver high-quality training, coaching, and professional development to direct reports in 1:1s and reviews, to build a powerful team that efficiently operates with synergy and a solution-focused mindset.
Education
National College of Art & Design
Honours Batchellor of Fine Art, Media
2006 — 2010
Duke University
Digital Media and Marketing
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