Nelly Castillo

Experience

1. Senior Marketing and Communications Manager

   Vizient

   Dec 2021 — Present

   Led go-to-market strategy and product positioning for Envi, an inventory management SaaS solution, in collaboration with development, sales, and operation teams-Develop and execute strategic content and sales enablement materials including training resources, FAQs, and pitch decks to support product launches and adoption-Utilized Salesforce CRM to generate and analyze lead and conversion reports, delivering strategic insights that informed data-driven decision-making and optimized marketing initiatives-Led a strategic Capterra campaign to enhance Envi’s brand reputation and credibility through increased reviews-Managed logistics for Envi tradeshows, ensuring meticulous planning and execution to maximize event impact and attendee engagement-Crafted and implemented a strategic content plan for Envi\'s LinkedIn account, emphasizing thought leadership, industry insights, case studies, and tradeshow content, resulting in a 300-follower increase, 12k page impressions, 19k post impressions, and over 9% engagement rate-Manage Envi\'s website content using WordPress, implementing regular updates that enhanced user experience, generated leads, and contributed to a 93% year-over-year increase in conversions, driving revenue growth-Formulated content for Envi’s quarterly newsletter, reinforcing user engagement, brand value resulting in an increase in open rates by 4% year-over-year-Manage digital agency relationships to develop paid media strategy-Developed and executed a strategic initiative to integrate Popl’s digital business card platform at Envi tradeshows, enhancing lead capture efficiency and enabling real-time lead insights, leading to broader adoption across Provista teams.

Skills

• Social Media Marketing
• Leadership
• Organization Skills
• Microsoft Office
• Consumer Marketing
• Adobe Design Programs
• Creativity Skills
• Social Media
• Communication