Nell Shapiro
Branding & Community Growth
- Role
- Head of Brand & Community at Cloudstate
- Location
- Bedford, NY, US
- LinkedIn followers
- 500 followers
Experience
Head of Brand & Community
Mar 2025 — Present
Lead brand strategy and positioning, defining Cloudstate’s mission, values, and messaging to foster deep emotional connection with tween and teen girls (ages 12-22). Develop and execute integrated marketing campaigns across email, social, influencer, and digital channels to build brand awareness and drive engagement. Leverage data and consumer insights (surveys, focus groups, KPIs) to inform storytelling, creative direction, and continuous brand refinement. Cultivate a strong, loyal brand community through events and content, driving organic visibility across digital platforms. Forge strategic partnerships and collaborations, identifying key influencers, affiliates, and brand partners to amplify reach and co-create meaningful experiences.
Education
Boston University
B.S.
2000 — 2004
Harvard University Graduate School of Education
Ed.M
2011 — 2012
Skills
- Tutoring
- Grant Writing
- Fundraising
- Teacher Training
- Staff Development
- Public Speaking
- Spanish
- Classroom Management
- Curriculum Development
- Program Development
- Community Outreach
- Early Childhood Education
- Classroom
- Nonprofits
- Curriculum Design
- Non-Profits
- Education
- Teaching
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