Nell Drake
Marketing Operations Manager at EBSCO Information Services
- Role
- Marketing Operations Manager at EBSCO Information Services
- Location
- Hoboken, NJ, US
- LinkedIn followers
- 500 followers
About Nell Drake
Hello! I am a marketing professional known for being a reliable, results-driven partner…
Experience
Marketing Operations Manager
Dec 2023 — Present · Ipswich, MA, US
Manage EBSCO\'s marketing automation programs, and enhance program analytics for our nurture processes, lead scoring, and paid digital advertising campaigns.• Partner with internal teams to develop targeted, data-driven marketing strategies for research databases, e-book and e-journal subscription, book collection development.• Collaborate on campaign planning and solution ideation for optimizing triggered communications to engage prospects and customers at key lifecycle stages.• Drive the standardization of internal processes across U.S. and international teams by creating and managing EBSCOs marketing platform documentation.
Education
James Madison University
Bachelor of Science - BS, Media Arts and Design, Creative Advertising Concentration
2015 — 2019
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