Nelda L. C.

About Nelda L. C.

Enthusiastic and creative marketing expert with successful experience across diverse marketing mediums while specializing in Multicultural Marketing Strategy. Astute and ROI-driven multi-channel marketing professional that excels in building and executing compelling campaigns and concepts that expand market share growth. Versatile strategist that was recognized for having superior marketing skills, exceptional cross-functional leadership talents, and superlative business acumen. Strengths and core competencies include: → Marketing Management→ Project Management→ Media Planning→ Event Management→ Executive Leadership→ Multicultural Marketing→ Social Media Strategy→ Revenue Growth→ Strategic Marketing→ Consumer Insights→ Digital Campaigns→ New Product Launches

Experience

1. Growth Audience & Experiential Consultant

   Thrivent

   Feb 2026 — Present

   Responsible for designing and implementing strategies and initiatives that increase representation and support the growth of both current and prospective Clients and Advisors.• Collaborates with in-language experiences and localized initiatives, co-manages budgets and measurement systems, and leverages feedback. • Act as strategic liaison and subject matter expert in content creation, bridging Corporate, Distribution, and Field Teams to transform enterprise strategy into practical actions that deliver meaningful experiences for Clients and Advisors.• Provide guidance and support in developing and managing a variety of strategic partnerships and sponsorships, working collaboratively across teams to evaluate, select, and mentor partners to maximize their impact.• Promote inclusive practices throughout the organization by integrating culture into client experiences and community engagement. Utilize data to ensure accountability, measure outcomes, and advance cultural fluency across the enterprise.

Education

• University of South Florida

  Bachelor of Arts (B.A.), Organizational Communication

  1998

• Rutgers University

  Mini Masters, Digital Marketing

  2014 — 2014

• University of Phoenix

  Master of Business Administration (M.B.A.), Business Administration and Management, General

  2007

• Rutgers University

  Mini Masters Social, Social Media

  2013 — 2013

• Other Schools

  Doctor of Business Administration Candidate, Marketing

  2018 — 2024

Skills

• Team Building
• Management
• Market Research
• Sales
• Digital Marketing
• Online Advertising
• Inventory Management
• Online Marketing
• Forecasting
• Public Relations
• Marketing
• Retail
• Direct Marketing
• Strategic Planning
• Brand Development
• Product Marketing
• Merchandising
• Marketing Communications
• Budgets
• Leadership
• Income Statement
• Field Marketing
• Customer Service
• Customer Satisfaction
• Marketing Management
• Email Marketing
• Budgeting
• Social Media
• Brand Management
• Market Planning
• Marketing Strategy
• Integrated Marketing
• Advertising
• Social Media Marketing
• Event Planning