Neky Romero

About Neky Romero

With over 18 years of experience across the digital landscape—from SEM (Paid Search}and Social to the evolution of Retail Media—I bridge the gap between complex strategy and measurable e-commerce growth. Currently, as VP of Commerce Media at Digitas.In my last roles I lead strategic initiatives for world-class brands like Coca-Cola, Mars, and Kellogg’s, transforming how they connect with consumers at the point of purchase.​My career is defined by a \"growth-first\" mindset. During my tenure as a Senior Client Partner at Microsoft, I consistently over-delivered, achieving 130% of sales goals and a 30% new inventory upsell. I thrive on navigating the nuances of the \"Big 4\"(Amazon, Walmart, Target, Kroger) and am deeply proficient in the tech stack that powers them, including Skai, PacVue, Google 360, Micorsoft Ads, Criteo, Epsilon, etc.

Experience

1. VP of Commerce Media

   Digitas North America

   Feb 2025 — Present · New York, NY, US

Education

• Art And Design High School

  Art Regents, Art/Art Studies, General

  1993 — 1997

• Fashion Institute of Technology

  BS, Advertising & Marketing Communications

  1998 — 2003

Skills

• Ad Center
• Digital Strategy
• Search Advertising
• Ppc
• Sem
• Social Media
• Search
• Advertising
• Keyword Research
• Mobile Marketing
• Omniture
• Google Adwords
• Digital Media
• Google Analytics
• Online Marketing
• Social Media Marketing
• Smo
• Copywriting
• Web Analytics
• Lead Generation
• Facebook
• Search Management
• Online Advertising
• Digital Marketing
• Search Engine Ranking
• Marin Software
• Dart Search
• Yahoo Search Marketing
• Ppc Bid Management
• Vehicle Remarketing
• Streaming Media
• Optimization
• Youtube
• Twitter
• Ad Optimization
• Open Ad Stream
• Marketing
• Doubleclick
• E-Commerce
• Interactive Marketing